Hiring in the Age of AI
A practical guide to recruitment in ecommerce and DTC - written for hiring managers and candidates.
7 stages · ~15 min read
WHAT'S YOUR GOAL?
This guide flips between two views. Choose the one that fits you.
Getting Hired in the Age of AI
If you're applying for roles at ecommerce and DTC brands, the process has changed. AI now sits inside almost every stage - from how job ads are written to how your application is first reviewed. This guide walks you through it, stage by stage, so you know what's happening on the other side of the screen.
Preparation
AI CV builders give you fast, professional formatting that gets through the ATS. Bio and profile writers polish your LinkedIn and portfolio with the right keywords.
The risk is sounding like everyone else. Recruiters read enough AI-built CVs to spot the template in seconds, and employers are running applications through AI-detection tools. Use AI for a first pass, then edit until it sounds like you - not just polished.
Do this
Keep reading
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Further reading
Where these hires landed
Sculpted by Aimee - scaling into new markets
How the team we placed helped a fast-growing beauty brand expand from Ireland into the UK.
Read →
HERA - hiring after a rebrand
Placing people who reflected new values under new management - and stuck.
Read →
Wonderskin - roles filled in under 4 weeks
What a fast, category-specific search process actually looks like from a candidate's side.
Read →
Get On Our Radar
Looking for your next role in ecommerce or DTC?
We recruit for ecommerce and DTC brands including Oner Active, Sculpted by Aimee, Hera, The Beauty Crop, Wonderskin, Lapland and more. If you're open to new roles in the category, get on our radar - our fastest candidate went from first conversation to signed offer in a matter of days.
The Growth Foundation Talent Team

